ROCHAS

A BOLD AND ELEGANT HERITAGE

Inspired by the freedom of Parisian women, the folly of his artist friends and by his era, Marcel Rochas did not invent a single signature model, but over the years and decades created a unique vision of femininity. A style of femininity that is comfortable, pleasant to wear, and sumptuous to behold. True femininity that women love, femininity that makes them beautiful. Whether that femininity lies in a smart-casual tennis dress (1929) or a black sheath dress with graphic white trim (1931); in an Egyptian figure with wide shoulders, narrow hips and a high waist (1932), or a dress strewn with birds (1934). It could even be in a stunning gypsy-style dress made of multi-coloured muslin or an inimitable mermaid version (1946). And always underpinned by the essential Rochas values: a bold spirit, joie de vivre and elegance.
2018 — 2017 — 2016

FEDERICO CURRADI

IS APPOINTED
CREATIVE DIRECTOR OF
ROCHAS MEN'S FASHION.

2015 2014 —

ROCHAS CELEBRATES ITS 90TH ANNIVERSARY

2013 — 2012 — 2011

ALESSANDRO DELL'ACQUA

IS APPOINTED
CREATIVE DIRECTOR OF
ROCHAS WOMAN'S FASHION.

2010 2009 —

CELEBRATION
OF 40 YEARS

OF EAU DE ROCHAS

(55 million bottles sold since its launch)
2008
— 2007 — 2006 — 2005 — 2004 — 2003

MARCO ZANINI

IS APPOINTED CREATIVE DIRECTOR
OF THE FASHION DIVISION

2002 — 2001 — 2000

OLIVIER THEYSKENS

IS APPOINTED ARTISTIC DIRECTOR AT ROCHAS, REPLACING PETTER O'BRIEN

1999

LAUNCH
OF ROCHAS MAN

1994 — 1993 — 1992 — 1991

LAUNCH OF TOCADE

1990 1989 — 1988 —

PETER O'BRIEN

PRESENTS THE FIRST FASHION COLLECTION

after the brand’s almost 40-year absence.
1987 — 1975 — 1970

BYZANCE

(NICOLAS MAMOUNAS)

The same year, Parfums Rochas is bought by Wella AG. The same year, Parfums Rochas
is bought by Wella AG.
1960

MARCEL ROCHAS
DIES IN 1955

His wife Hélène, takes over as head of Parfums Marcel Rochas
Launch of Madame Rochas, bottle by Pierre Dinand.
1949

LAUNCH OF MOUSTACHE

(EDMOND ROUDNITSKA)

first complete line
of beauty products for men.
1946

IN 1946, MARCEL ROCHAS CREATES THE «WASP-WAIST CORSET» FIRST «SIREN» GOWN LINE

1945

PUBLIC LAUNCH OF
«FEMME»

«Femme» pays tribute to femininity and his
his young wife Hélène. «Femme» is presented in
a luxury Lalique crystal amphora,
with a satin and black Chantilly lace box, and
sold only to a limited number of registered customers.
1936

LAUNCH OF THE 3 FRAGRANCES AUDACE, AIR JEUNE ANDAVENUE MATIGNON

presented in a modernist-style rectangular bottle made of white opaline glass and adorned with a navy band. These three fragrances sum up the Rochas philosophy.
1925
At the age of 23, Marcel Rochas, together with his first wife, opens his fashion house at 100 Rue du Faubourg Saint-Honoré.

THE HOUSE’S MOTTO BECOMES
«SIMPLICITY AND YOUTH»